Ruth Casselman, VP and Cofounder of Alert Labs, with Jeff Schnurr, Director of Canadian Tire Innovations Lab at Communitech
In its quest to find innovative technology, Canadian Tire began working with Alert Labs to provide customers with leak and flood detection that "hits the key notes," says Canadian Tire Innovations Lab Director, Jeff Schnurr.
Alert Labs makes leak and flood sensors for the home that monitor water use up to the minute and allow users to check up on their home or property from anywhere.
“It’s a fantastic opportunity for us,” said Ruth Casselman, Alert Labs co-founder and Vice-President of Operations.
“And being associated with such a great Canadian brand is massively important to us as well," added Casselman.
“[Alert Labs’ technology] hits the key notes,” said Schnurr, who has headed up the Canadian Tire lab at Communitech for the past 16 months. “It’s smart home, which is a category we’re interested in; it’s based on monitoring and home protection, which is certainly another important category for us.”
Alert Labs' project manager Charlie Harland with staff at Canadian Tire Sunrise Centre in Kitchener
The partnership between Canadian Tire and Alert Labs has been gaining even more momentum as of late with four locations through out Burlington, Guelph and Kitchener, Ontario stocking their products. More stores have already expressed interest in selling Alert Labs' products.
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